Do-It-Yourself PR With Icon Coach, David Fagan - Classy Career Girl

Do-It-Yourself PR With Icon Coach, David Fagan David T. Fagan, founder of IconCoach.com, presented his topic of  Do-It-Yourself PR at Infusionsofts user conference, ICON. David  is all about helping people become Icons in their industry. How would you like your “Brand” to be taken more seriously and valued more preciously? If you can raise your Icon status, then you can attract more clients and be paid more for your expertise.   How to Become a Highly Paid Expert Through Image, Expertise and Advice 1. Vision Create a vision so big you have to step up to it to become. Expect more for yourself. 2. Simplify Learn to make complex things simple.  This means a pure, clean website, not a bunch of optins. 3. Create Experiences What is the experience you are creating for people. Like Disney and Mastercard, you should provide a priceless experience.  What is the priceless experience you are selling? 4. Not Everyone Should Write a Book Should you write a book? Ask yourself, does the world need it? Are you the right person to author it? Are there multiple ways to make money from it?  Yes, yes and yes? Great, you are writing a book! If not, go back to the drawing board because you arent quite ready yet. 5.  Stand Out You need to have an unfair advantage. Why should your customer pick you? You cant be the worlds best kept secret. 6. Dont Audition Tom Hanks doesnt audition. Too many out there are auditioning for clients and customers. Dont audition. Make your work, your brand and your authority stand out instead.  Let your body of work speak for yourself. 7.  Packaging matters Be the Tiffany box instead of a paper bag.  You want people to anticipate opening up your stuff. 8. Prepare To Be Googled Your website is more important than anything else. People are going to google you first. 9. Not Everyone Is Ready For Media Are you worthy of a media interview yet? Answer these questions. Are you and your topics newsworthy? Do you have an expert status? Are you fascinating? If so, its time to start pitching and go get on the news! 10. Be You Be authentic and be yourself. Authenticity is when someone is really good at being themselves or Being good at Being you. Thats how you can really be an ICON. When you just become more of who you really are.